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Marketing in Service-oriented Companies
Matochová, Jolana ; Bílek, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
In my final project I decided to attend to the company Veletrhy Brno, a. s., which product, thus fairs, I investigate as a marketing tool. I performed a comparison with other instruments and analyzed the arguments of the company by exhibitors. I realized therefore a marketing research, where I was finding the reception of fairs in terms of exhibitors at exhibition PRODÍTĚ 2011. After the gathering, analyzing and processing all the information I have reached some conclusions and formulation of proposals of marketing strategy with which my graduate work will introduce you.
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The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
ŠINKOVÁ, Jiřina
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
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Marketing in Service-oriented Companies
Matochová, Jolana ; Bílek, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
In my final project I decided to attend to the company Veletrhy Brno, a. s., which product, thus fairs, I investigate as a marketing tool. I performed a comparison with other instruments and analyzed the arguments of the company by exhibitors. I realized therefore a marketing research, where I was finding the reception of fairs in terms of exhibitors at exhibition PRODÍTĚ 2011. After the gathering, analyzing and processing all the information I have reached some conclusions and formulation of proposals of marketing strategy with which my graduate work will introduce you.
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Export promotion from the perspective of the selected company
BUČILOVÁ, Lenka
The main objective was to investigate the possibility of export promotion for Czech companies, namely Kovohutě Příbram nástupnická, a. s., Products Division. To evaluate the use of the possibilities of export promotion from the perspective of the selected company and propose measures to improve the opportunities.As a secondary objective was determined using the potential to promote exports in selected sectors and appreciation of the use of export promotion. The final output of this work was a recommendation for the company in promoting exports. Because the company does not have a good opinion on a range of support services exports, this recommendation has been prepared only for those services with which the company has a positive experience.
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The Communication Mix of company NOWACO
PIKHARTOVÁ, Aneta
The aim of this work is to describe the marketing tools, and specifically describe the communication mix in NOWACO. By working with NOWACO I got a full picture of the company's marketing mix. NOWACO invests tens of millions each year. For example, NOWACO uses television advertising for its ice cream brand, called Prima and Mrož. Company NOWACO often participates in exhibitions and fairs. First of all NOWACO became a major sponsor of the first year Danone nationwide project for 2010/2011. Of course, NOWACO uses other tools of marketing communication such as public relations, sales promotion, and interactive marketing.
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Regional Differentiations at Development Level of Small and Medium Enterprising in the Czech Republic
Křápková, Irena ; Wokoun, René (advisor) ; Habermanová, Blanka (referee)
Předmětem mé diplomové práce je ?Regionální diferenciace v úrovni rozvoje malého a středního podnikání v České republice?. Cíle diplomové práce lze charakterizovat následovně ? zjistit, jaké faktory mají vliv na rozvoj malého a středního podnikání, specifikovat podmínky, za kterých lze začít s podnikatelskou činností ve 3 vybraných krajích, které ovlivňují a utvářejí podnikatelské prostředí, dále vymezit a definovat ty přednosti nebo nedostatky a možná pozitivní i negativní rizika, které mohou působit na rozvoj podnikání. V neposlední řadě se budu věnovat činnosti státu jako prostředku podpory malým a středním podnikatelům. Pro srovnání jsem si zvolila kraj Hl.m. Praha, Jihomoravský a Liberecký. Rovněž uvádím praktický příklad v oboru podnikání výstavy a veletrhy, hodnocení provádím na třech podnicích sídlících v krajích Hl.m. Praha, Jihomoravském a Libereckém. Diplomová práce je rozdělena na dvě části. První část je věnována především definicím a klasifikacím malých a středních podniků, stručné charakteristice vybraných krajů z pohledu makroekonomických veličin a programům podpor malým a středním podnikům. Druhá část je věnována vybraným krajům a v nich působícím firmám.
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